Golden Charter Funeral Plans
Weekly marketing performance
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Executive summary · one landscape page
ProvisionalCurrent week is incomplete (Mon–Sat). Both periods are compared on matching weekdays; figures may be revised. Four-week comparison unavailable for a partial week.

Business results

Agency tracker
Contact-centre enquiries
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D2C sales · {{ salesPlan }}
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Website {{ web.value }} {{ web.arrow }}{{ web.deltaShort }}
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FD gross sales
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This week’s explanation

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Commentary refers to the selected four-week periods

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Brand demand and response

GSC · Google Ads Agency tracker

Did more people respond overall, or did the balance between paid and organic change? Google search only.

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Brand impressions
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Brand clicks
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CC enquiries
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Week of
Hover for values · compare the latest two weeks
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Week of
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Lines use the left axis; bars use the right. Spend bars show weekly Google paid-brand spend (6–12 Jul not supplied). TV bars show full-month impressions; weekly delivery is unavailable. Brand impressions use a non-zero left axis.
Weekly counts; missing data stays blank. ▲ green = more response, ▼ red = less; spend and cost changes stay neutral.
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Website response

Paid + organic

Paid and organic enquiry response. Changes compare the selected periods.

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Where did enquiries grow or fall?
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Web Starts
change vs prior
Enquiries
change vs prior
FD searches
Sessions
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Non-brand search

GSC · ranking tool · Google Ads

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Organic non-brand clicks · visible query rows
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Commercial pages only: {{ nbCom.value }} {{ nbCom.arrow }} {{ nbCom.deltaShort }}
Priority terms in top 10 · not supplied
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No watchlist baseline
Generic Search clicks
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{{ nbSpend.value }} spend {{ nbSpend.arrow }} {{ nbSpend.deltaShort }}
Cost per generic Search enquiry
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Google Ads conversion action ·
Priority keywords · GSC average position
Export scope unconfirmed
Keyword
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Change
Ranking page
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Pages driving non-brand performance · visible non-brand clicks
Page
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Change
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New & updated content: {{ contentLine }}
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